The automated wrapping machinery was introduced in 1921. When introduced in 1907, Hershey's Kisses chocolates originally were wrapped by hand. The orange kiss was filled with a white pumpkin-flavored creme, and wrapped in a special gold and brown foil wrapper. The kisses had that iconic pumpkin spice smell some compared it to snickerdoodles or ginger snaps. Released in fall of 2008, shortly following Hershey's Kiss 100th anniversary, this limited edition candy was well received by the public. Strawberry Ice Cream Cone kisses were available for purchase as of July 2022 at Hershey's Chocolate World. This Limited Edition flavor was only available for a few months around Easter 2021. Discontinued in 2011, Hershey's opted not to bring them back for future Halloween's due to poor sales. These candy corn limited edition Halloween kisses were introduced in 2007, and had three layers of white chocolate flavored candy yellow on bottom, orange in the middle, and a white tip. Customers were not pleased and this change ultimately led to the death of Kissables in July 2009.

In 2008, Hershey's attempted to cut production costs by changing the recipe for these (and other chocolates), opting to use vegetable oils instead of cocoa butter. Colors included red, orange, yellow, green, and blue, as well as pastels for Easter, pink, red, and white for Valentine's Day, and red, purple, and brown Special Dark Kissables. Introduced in late 2005, these mini candy-coated milk chocolate kisses were similar to M&Ms and Reese's cups. The following list, updated in December 2021, is not necessarily exhaustive. Throughout the years, Hershey's has created many different flavors of kisses, most of which are currently discontinued. ( July 2022) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Please help improve this section by adding citations to reliable sources.

Originally designed as a flag for the 'Hershey's' brand, the printed paper plumes were added to the Kisses product wrapper in 1921 in order to distinguish the Hershey's Kiss from its competitors who offered similar products.

A narrow strip of paper (called a plume) sticks out from the top of each Hershey's Kiss wrapper.

Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed teardrops. Hershey's Kisses is a brand of chocolate first produced by the Hershey Company in 1907. The paper strip coming out the top identifies each flavor.

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